2016 Broker Directory

Schedule Advertising Rates Mechanical Specifications
Ad Sizes Media Kit Download Circulation

Printing Specifications:
Newspaper tabloid. Printed non-heatset, web offset, on premium grade newsprint. Page consists of five columns, each 1 3/4" wide, 68 3/4 column inches per page. Trim size: 10 1/2" x 14 1/2". Preferred material: Negatives (right reading emulsion side down), glossy proofs, paste-ups, or scotchprints. B&W or 2C Screen: recommended, 65-85; maximum, 120. B&W or 2C Density: 80%, two secondary colors not to exceed 70%. 4C Process Screen: recommended, 85-100, maximum, 120. 4C Process Density: 240-260%. Number of proofs: progressives 1 set, comprehensives 1. Ink rotation: blue-red-yellow-black. PIA/SNAP Standards apply.

BLEED: Not Available.

INSERTS: Single Leaf: Normal, 8 1/2" x 11"; Maximum, 10" x 13". Double Leaf: Normal, 17" x 11"; Maximum, 20" x 13". Inserts must have a minimum 5" lip and minimum 1/4" trim on top or bottom. Insert paper should not be heavier than 100-pound stock or lighter than 70-pound stock.

Contact advertising sales representative for quantity need and shipping instructions, or for information on special inserts. Electronic Data: Macintosh compatible disks.

Our software actively supports:
Adobe PageMaker 7.0, Adobe Photoshop 3.0, Adobe Freehand 5.5, WordPerfect 3.5, Microsoft Word and QuarkXPress 5.0.

Include all fonts and attached graphics and support files used. Please send hardcopy with disk. A production charge will be added to produce film for advertisements received on disk or via e-mail. Publisher Services at cost: Production of film from disk, CD or e-mail. Design, layout and/or production of all ads. Enlargements or reductions from finished artwork. Finished artwork requiring combination line and halftone strip-ins. Strip-in copy changes on film. Composition changes. Shipment of materials by special delivery. Submit proofs for approval. Minimum fee for any of the above services is 15% of the gross ad rate.

Send advertising contracts, insertion orders, advertising materials, special deliveries and all correspondences to:

Southwest Food Service News
4011 W. Plano Parkway Suite 121 Plano, TX 75093
Telephone: (972) 943-1254 FAX: (972) 943-1258

Contact a sales representative for shipping instructions for pre-printed inserts.


Lawrence Media Group